Bills Owner Pegula Sends Clear Message on James Cook’s Role in 2025
Buffalo Bills owner Terry Pegula has made it abundantly clear where he stands on the future of James Cook heading into the 2025 NFL season—and Bills fans are taking notice.
After weeks of speculation about whether the team would pursue another high-profile running back or make significant changes to their backfield, Pegula addressed the media directly following a team event on Wednesday. His message: James Cook is “the guy” in Buffalo.
“James has earned every carry and every snap he’s gotten,” Pegula said. “He’s worked hard, produced, and proven he’s a difference-maker. We’re building around him. He’s our RB1—no question about it.”
Pegula’s strong endorsement puts any offseason rumors to rest. While Buffalo has made moves at other positions, including bolstering the offensive line and adding depth at wide receiver, the team appears fully committed to Cook as their feature back for 2025.
Cook’s Breakout Season Was a Turning Point
Cook’s emergence in 2024 was one of the brightest developments in a year filled with ups and downs for the Bills. The third-year back racked up a career-best 1,214 rushing yards, eight touchdowns, and added 51 receptions for 423 yards out of the backfield, showcasing his dual-threat ability.
Perhaps more importantly, Cook proved he could handle a full workload, something that had been in question early in his career. With Devin Singletary long gone and veteran additions like Damien Harris no longer in the picture, Cook seized his opportunity and didn’t look back.
“He changed games for us,” head coach Sean McDermott said at the Combine in February. “Whether it was grinding out tough yards or breaking open a 30-yarder, James brought a spark. He’s only getting better.”
Cook also showed leadership off the field, mentoring younger backs and taking on a more vocal role in the locker room—something that hasn’t gone unnoticed by the team’s front office.
With quarterback Josh Allen continuing to be the centerpiece of Buffalo’s offense, having a reliable, explosive back like Cook only enhances their playbook and opens up more possibilities in both the run and passing games.
What Cook’s Role Means for the Bills’ Offense in 2025
The Bills’ offense in 2025 is expected to lean more on balance—and James Cook will be the centerpiece of that strategy. New offensive coordinator Alex Van Pelt, who joined the staff this offseason, is already designing schemes that feature Cook heavily in both the run and pass.
“You want to get your best playmakers the ball,” Van Pelt said at his introductory press conference. “James is one of those guys. Whether it’s between the tackles, on a screen, or a route out of the slot—he’s dangerous.”
Buffalo’s offensive line has also been quietly retooled this offseason, bringing in veteran guard Isaiah Wynn and drafting interior depth, signaling a commitment to creating space for Cook to thrive.
With Pegula’s public backing, and Cook’s production trending upward, it’s clear that the Bills aren’t looking for a new running back—they’re doubling down on the one they have.
Outlook for 2025:
- Cook is expected to handle 65–70% of the touches out of the backfield.
- Rookie or free-agent additions will likely serve in backup and change-of-pace roles.
- Offensive schemes will include more RPO and zone-read looks to take advantage of Cook’s speed and Allen’s mobility.
Final Word:
The message from ownership, coaching staff, and the locker room is unified—James Cook is the man in Buffalo. As the team continues to chase its elusive first Super Bowl, their young star running back looks ready to lead the charge.
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