BREAKING: Josh Allen, Hailee Steinfeld Draw Swift-Kelce Comparisons After Hallmark Announcement

Josh Allen, Hailee Steinfeld Draw Swift-Kelce Comparisons After Hallmark Announcement

Josh Allen and Hailee Steinfeld are stepping into the Hallmark holiday spotlight, and some fans can’t help but feel a sense of déjà vu, according to USMagazine. Fresh off their November 2024 engagement, Hallmark has teamed up with the Buffalo Bills to produce Holiday Touchdown: A Bills Love Story as part of its annual Countdown to Christmas lineup. The news follows the success of last year’s Kansas City-inspired A Chiefs Love Story, a festive rom-com that playfully nodded to the NFL’s most high-profile couple: Travis Kelce and Taylor Swift.

Buffalo’s version will be shot entirely in the city, featuring scenes at Highmark Stadium before the team relocates in 2026. While the cast remains under wraps, speculation is already buzzing about whether this film will mirror the Chiefs’ edition—and if Allen and Steinfeld are the next Kelce and Swift.

Are Allen and Steinfeld the NFL’s Next Power Couple?

Since their romance became public in May 2023, Allen and Steinfeld’s relationship has evolved into its own NFL subplot. Their engagement, marked by a dreamy beachside proposal and a celebratory billboard hailing Steinfeld as Buffalo’s “new queen,” has fueled fan intrigue. Now, with Hallmark bringing their love story to the screen, their journey seems destined for more than just wedding bells—it’s becoming prime-time entertainment.

Fans Weigh In on the Hallmark Move

Not everyone is on board with the Bills’ leap into the rom-com universe. Social media erupted after Hallmark’s announcement, with mixed reactions. Some fans accused Allen of chasing attention, while others were simply fatigued by the couple’s growing media presence. “I’m so tired of seeing Josh Allen and his gf on TV ALL THE TIME,” one user vented, while another quipped, “They really want to be the Chiefs.”

From a branding perspective, the optics are striking. Kansas City has thrived on Super Bowl wins and Swiftie-driven media frenzy, while Buffalo is still searching for its breakthrough moment. However, what the Bills might lack in championship rings, they’re gaining in cultural relevance—especially with Hallmark giving them a starring role in the NFL’s latest off-field love story. Whether Allen and Steinfeld are actively seeking the spotlight or simply riding the wave, one thing is clear: they’re next in line for the league’s pop-culture throne.