NEWS NOW: Saints launch Strength & Loyalty Fund

St Kilda Football Club has taken an important step towards securing and strengthening its football future, today launching the Strength & Loyalty Fund to allow fans to directly contribute to on-field success.

St Kilda Football Club has taken an important step towards securing and strengthening its football future, today launching the Strength & Loyalty Fund to allow fans to directly contribute to on-field success. As the club looks ahead to its next 150 years, it is turning to its members and fans to play an active role in shaping the next chapter. The initiative enables fans to directly donate towards the club’s four main pillars for achieving sustained success: football investment, talent pathways, infrastructure and debt reduction.

Building our football future, together: A message from Ross Lyon We have taken meaningful steps towards forging a strong foundation. Now, we need your support to continue to build towards an on-field future we can be proud of.

“This year has been such a significant milestone for the St Kilda Football Club and we’re incredibly proud of the steps we have taken towards forging a strong foundation that we believe will set us up for success into the future,” CEO Simon Lethlean said.

“We have delivered revitalised men’s and women’s programs, developed a state-of-the-art facility and successfully grown our core revenue across membership, sponsorship and consumer merchandise. Now, we need to continue to invest in our assets to build towards a competitive edge in the areas that matter to our fans, and that’s on-field.

“With growing football and industry costs, such as the annual soft cap increases, it is critical for us to continue investing in our football future and find ways to ensure that we can invest and compete with all of the Clubs across the competition. Simon Lethlean - Chief Executive Officer - St Kilda Football Club | LinkedIn

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