The National Football League (NFL) Global Marketing Programme today announced that the Cleveland Browns have been awarded international marketing rights in Nigeria. In addition to being the first NFL team to choose and be granted the Nigerian market, the Browns are also the first team to join the Global Markets Programme.
The National Football League has declared the expansion of its ‘Global Markets Programme’ for the third year. New markets and clubs are expected to join in 2024 once the International Committee gives its approval at the 2024 League Meetings in Orlando, Florida.
“We are thrilled to have been given the Nigerian market to help us bring the Dawg Pound even closer to home. The popularity of American football is still rising throughout the world, and
The momentum of the Global Markets Program underscores the strong commitment of NFL clubs to growing the game and their passionate fan bases around the world. Clubs are seeing the value and opportunity in new markets and aligning with the league to accelerate that growth together,” said Peter O’Reilly, executive vice president, club business, major events & international at the NFL. “We can’t wait to see the ongoing impact of the program on fandom and global growth in this season and in years ahead, both in new and existing markets and via new clubs joining and active clubs deepening their strategic commitments.”
The Global Markets Program, which launched in January 2022, was previously referred to as the International Home Marketing Areas program. The program grants NFL clubs access to international markets for marketing, fan engagement and commercialization activations as part of an important, long-term strategic effort to enable clubs to build their brands globally while driving NFL fan growth beyond the United States.
The momentum of the Global Markets Program underscores the strong commitment of NFL clubs to growing the game and their passionate fan bases around the world. Clubs are seeing the value and opportunity in new markets and aligning with the league to accelerate that growth together,” said Peter O’Reilly, executive vice president, club business, major events & international at the NFL. “We can’t wait to see the ongoing impact of the program on fandom and global growth in this season and in years ahead, both in new and existing markets and via new clubs joining and active clubs deepening their strategic commitments.
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