Ford is cutting own on production of the F-150 Lightning and firing the majority of thodse who work on it…
Following considerable difficulties in increasing output and satisfying consumer demand for the F-150 Lightning, Ford recently revealed layoffs that would significantly reduce output at its Michigan-based facility that produces electric vehicles.
1,400 employees at Ford’s Rouge Electric Vehicle Centre in Dearborn will be asked to retire or relocate to another manufacturing plant, affecting almost two thirds of the workforce. Rouge now works one shift every day as opposed to two last year. The plant has already seen rotational layoffs, so the affected workers are probably not totally shocked by this.
Relocating to Ford’s Michigan Assembly Plant, half of the laid-off workers will assist increase the production of the Bronco and Ranger. Indication that there is a constant need for its gas-powered cars, Blue Oval is also adding 900 new workers to the facility. A UAW-negotiated incentive package for retiring or choosing to move to a different location are options available to other impacted workers.
The demand for electric vehicles was completely unrealistic in 2017; new EVs sat on dealer lots for much longer than most people had anticipated. Many EVs are much more costly than their gas-powered equivalents, even with tax subsidies available for certain models. Notwithstanding the fact that petrol trucks are by no means inexpensive, the F-150 Lightning is not an exception.
[Photo: Ford]
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Chris made a diversion to become an automotive journalist, having grown up in, beneath and around automobiles. Following his time in business school and a job in technology consulting, Chris started blogging about the automotive industry as a means to rekindle his love and drive a new vehicle every week. His main goal is to simplify complex industrial tales so that any reader may understand them. However, don’t expect him to avoid Porsches with a lot of miles on them.
Additional content by Chris Teague
Seven out of eighteen comments
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57 minutes have passed.
In 2024, they will still construct more Lightnings than in 2023. This is the result of their cutting down on their too ambitious strategy.
forty-five minutes before
Sounds like Fake NewsTM, because 10 years ago, BEVs supplanted autos.
28 minutes have passed.
To assist MFGA, we only need the appropriate US President. Additionally, GM and Stellantis follow the White House’s directions, and their CEOs and boards of directors just carry out what Washington says. If only we could find the ideal despot.
28-Cars Later
28-Cars Later
Thirteen minutes before
You are free to maintain your dictatorship if that is how you want to live.
Ajla Ajla
A quarter of an hour ago
In the United States, 3.3% of Ford’s total sales in 2022 were electric vehicles. Sales of EVs made for 3.64% of Ford’s total in 2023. By volume, the Lightning accounted for 2.39% of the F-Series in 2022 and 3.22% in 2023. Ford’s overall electric vehicle volume in 2022 and 2023 was less than that of the 2-door Mustang. Nonetheless, Ford continued to sell more EVs overall in both years than any other traditional carmaker.
Although the pace of growth is slowing down, I don’t think EV sales will decline. The market will have to make up for the lost 62K Bolt sales by 2024.
If traditional automakers are aiming for 50% to 100% EV volume by 2030, I’d want to hear how they plan to get there annually.
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